Klarvu automatically sends your prompts to AI platforms on a regular schedule. This lets you follow how answers change over time without having to ask the same questions yourself.

How often your prompts run depends on your tracking schedule and whether you're using the free trial or a subscription.

What is a tracking run?

A tracking run is when Klarvu sends your active prompts to the selected AI platforms in each of your selected countries.

Every combination of prompt, platform, and country produces one answer.

For example, if you're tracking:

20 prompts
3 AI platforms
1 country

... that's 60 answers per run.

All AI platforms follow the same schedule for your brand and are included in the same run. Prompts you've archived using "Remove" no longer run.

How often does Klarvu run your prompts?

During the free trial

Your first tracking run starts immediately when you click "Start tracking".

After that, Klarvu automatically runs your prompts every night at 00:01 in the time zone you selected during setup.

Daily tracking only begins once you've verified your email address. When your 7-day trial ends, Klarvu stops collecting new answers.

You can find more details on the Free trial and subscription page.

With a subscription

With a subscription, the tracking schedule can be configured separately for each brand.

Frequency	What it means
"Daily"	Prompts run every day.
"Every 3 days"	Prompts run every third day.
"Weekly"	Prompts run on selected days of the week.
"Off (manual only)"	No automatic tracking runs. New runs are started manually.

Most brands are tracked daily.

Each brand has its own schedule, including a start time and time zone. The default start time is 00:01.

Where can I see my tracking schedule?

Open your brand's page by clicking "View [brand]" at the top of "Home".

Here, you'll see when Klarvu is scheduled to collect your prompts.

For example:

"Collected automatically · Daily at 00:01 (Copenhagen)"

This means your brand's automatic tracking run starts every day at 00:01 in the Copenhagen time zone.

If you see "Prompt collection is managed by Klarvu." instead, there isn't an active automatic tracking schedule. Contact us if you expected your prompts to run automatically.

Why don't all answers arrive at once?

Even though a tracking run has a scheduled start time, Klarvu doesn't necessarily send every question immediately.

By default, prompts are sent gradually over approximately 2 hours from the scheduled start. The very first run is faster, typically taking around 10 minutes.

If your tracking starts at 00:01, the overnight answers will usually be available when you check Klarvu in the morning.

After collection, each answer is analyzed for mentions, sentiment, and sources. Some cited pages may still show "Pending analysis" even after the AI answers have arrived.

What happens when I change my prompts?

Changes generally take effect during the next scheduled run.

New prompts: Questions added after setup run automatically for the first time during the next scheduled run.
Changed countries or platforms: Updated settings are used from the next run onward.
Removed prompts: Using "Remove" stops a prompt from running on the next scheduled run. Previously collected answers remain available.

Why does tracking frequency matter?

AI doesn't always give the same answer when asked the same question.

More frequent tracking produces more answers, giving you a larger sample for your metrics. This can make your numbers less sensitive to individual changes.

If your prompts run "Every 3 days" or "Weekly", a 7-day reporting period may contain relatively few answers.

In those cases, consider looking at 30 or 90 days to get a clearer picture of the trend.

The Mention rate and position page explains more about interpreting changes in your metrics.

Frequently asked questions

Can I run my prompts immediately?

Yes, for one prompt and one platform at a time. Open the prompt's page, choose the platform, and click "New Response". The button requires editing permissions and doesn't work once your free trial has ended.

If you'd like all your prompts to run again, email hello@klarvu.com and we'll start an additional run for you.

Why haven't I received new answers today?

There are a few things worth checking:

You haven't verified your email address during the free trial.
Your free trial has ended.
There isn't an active automatic schedule, which may be indicated by "Prompt collection is managed by Klarvu."
Today's tracking run has started, but the answers are still being collected.

Do all AI platforms run at the same time?

Yes. All platforms follow the same schedule for your brand and are part of the same tracking run. Individual prompts are sent gradually, however, so their answers won't necessarily arrive at the same time.

Can I change the start time or time zone?

Yes. Email hello@klarvu.com, and we'll help you update your tracking schedule.