Content Checker
Check how well a page is prepared to be read and cited by AI. Understand Klarvu's three scores and find concrete improvements.
Updated
Even if AI can access your website, that doesn't necessarily mean its content is easy to understand and use.
"Crawlability Checker" tests whether AI crawlers can retrieve a page. "Content Checker" examines the page's content, structure, and technical setup to identify strengths and areas worth improving.
How to run an audit
You'll find the tool under "Improve" → "Audit Tools" → "Content Checker".
The page is titled "Content Checker — [brand]" and includes the description:
"An in-depth assessment of a page's structure, metadata, and technical signals to identify strengths and improvement opportunities."
Enter the page URL
Enter the full address of the page you want to check in the field with the placeholder "https://example.com/page".
The field is prefilled with your brand's website, but you can replace it with another URL.
You can check one page at a time.
Start the audit
Click "Run Audit".
While the analysis is running, the button displays "Running audit...". The page refreshes automatically, so you don't need to reload it yourself.
Review your results
When the analysis is complete, you'll see three scores from 0 to 100, along with an assessment of the page's content and technical setup.
Start with the lowest scores and review the specific suggestions and criteria behind them.
Run the audit again
After making changes to the page, click "Re-run Audit" to start a new analysis.
Compare the results to see whether you've improved the areas you were working on.
Before your first audit, you'll see "No audit yet".
Under "Audit status", you can follow the progress through "queued" and "running". If something goes wrong, the status changes to "failed" with an error message.
Understand the three scores
At the top of the results, you'll find three scores examining different aspects of the page.
All three range from 0 to 100 and use the same rating levels:
| Rating | Score |
|---|---|
| "Good" | 70–100 |
| "Fair" | 40–69 |
| "Poor" | Below 40 |
However, each score measures something different.
| Score | What it measures | How it's calculated |
|---|---|---|
| "Static vs dynamic" | How much text is available directly in the HTML retrieved by a crawler. | A fixed estimate based on the number of words in the raw HTML. |
| "Readiness analysis" | How well the page's content is written and structured to communicate information. | An AI assessment across eight categories, averaged into one overall score. |
| "Structured data analysis" | Whether the page meets a set of structural and technical criteria. | A rule-based assessment of HTML, metadata, and technical signals. |
"Static vs dynamic" – is your content available in HTML?
Many websites use JavaScript to load content. That can be a challenge because most AI crawlers don't execute JavaScript.
"Static vs dynamic" therefore checks how much text is already present in the HTML delivered by the server.
The score follows these thresholds:
| Words in HTML | Score |
|---|---|
| 300 or more | 100 |
| 100–299 | 70 |
| 30–99 | 40 |
| Fewer than 30 | 10 |
For example, if your page contains 180 words directly in its HTML, the score is 70.
The card also includes a short explanation of the result.
It's important to understand that Klarvu doesn't compare the raw HTML with the fully rendered page. The score is an estimate based on the HTML word count.
A low score may indicate that much of your content loads through JavaScript, but it doesn't prove that's the case.
"Readiness analysis" – how well is the content prepared?
"Readiness analysis" is an AI-based assessment of your page's text.
Klarvu evaluates eight areas. Each receives its own score and one specific suggestion for improvement.
| Category | What it evaluates |
|---|---|
| "Readability" | How easy the text is to read and understand. |
| "Specificity" | Whether the content provides concrete, useful details rather than general statements. |
| "Structure & scannability" | How easily readers can find and navigate important information. |
| "Clarity & tone" | Whether the messages are clear and the language is understandable. |
| "Trust signals" | Whether the content includes information that supports its credibility. |
| "Freshness" | Whether the information appears current and relevant. |
| "Completeness" | Whether the page covers its subject adequately. |
| "Summary & key facts" | Whether key information and conclusions are easy to identify. |
The overall "Readiness analysis" score is the average of these eight categories.
You can use the individual scores and suggestions to decide where to focus.
For example, a low "Completeness" score might be a reason to investigate whether the page is missing answers to important customer questions.
"Structured data analysis" – the technical structure of your page
This analysis checks the page's HTML against a set of fixed criteria.
The results are organized into four groups.
"Structure"
| Criterion | What it checks |
|---|---|
| "Single H1" | Whether the page has a single main H1 heading. |
| "Logical heading order" | Whether headings follow a logical hierarchy. |
| "Semantic landmark elements" | Whether HTML elements are used to describe the page's structure. |
| "Lists & structured content" | Whether information is organized using lists and other structured content. |
"Content"
| Criterion | What it checks |
|---|---|
| "Content volume" | How much text content the page contains. |
| "Image alt-text coverage" | Whether images have descriptive alternative text. |
| "Rich content elements" | Whether the page includes structured content elements beyond plain text. |
"Metadata"
| Criterion | What it checks |
|---|---|
| "Title tag" | Whether the page has a title tag between 10 and 60 characters. |
| "Meta description" | Whether the page has a meta description between 50 and 160 characters. |
| "Schema.org structured data" | Whether the page includes Schema.org structured data. |
| "Open Graph tags" | Whether the page includes Open Graph metadata. |
"Technical"
| Criterion | What it checks |
|---|---|
| "HTTP status" | The HTTP status returned by the page. |
| "Valid HTML structure" | Whether the page has valid HTML structure. |
| "Not blocked from indexing" | Whether the page has no noindex instruction. |
| "Language declaration" | Whether the page's language is declared in HTML. |
| "Canonical tag" | Whether a canonical tag is present. |
| "Mobile viewport tag" | Whether the page has metadata for mobile display. |
Because "Structured data analysis" uses fixed rules, unchanged HTML should produce the same result on repeated audits.
The same applies to "Static vs dynamic".
How to use the results
You don't need to improve every score at once.
Start by identifying what actually needs attention on the page.
- Begin with the lowest score. Check which categories or criteria are pulling it down.
- Review the specific suggestions. "Readiness analysis" in particular provides ideas for improving individual areas.
- Update the relevant content or technical setup. That might mean clarifying information, improving headings, or making important text available in HTML.
- Run the audit again. Use "Re-run Audit" to review the results after your changes.
Frequently asked questions
Why is my "Static vs dynamic" score low?
It means Klarvu found relatively few words directly in the page's HTML.
One possible explanation is that much of your content loads through JavaScript. However, the score is based only on raw HTML, not a comparison with the fully rendered page.
Why does my "Readiness analysis" score change when I run the audit again?
Because it's an AI-generated assessment, which can vary slightly between runs.
"Static vs dynamic" and "Structured data analysis" use fixed rules and return the same results when the underlying content hasn't changed.
Which pages should I check?
Start with pages that matter most to your business, such as your homepage, product pages, and important articles.
"Content Checker" analyzes one URL at a time, so you'll need a separate audit for each page.
Does a high score mean AI will cite my page?
No. A high score means the page performed well in Klarvu's assessment of its content, structure, or technical setup.
It doesn't tell you whether AI will actually choose to cite it. You can investigate existing citations under "Sources", while "Crawlability Checker" helps determine whether AI crawlers can retrieve the page.