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About Klarvu

We built Klarvu because we couldn't see how AI talked about our own brands.

A Danish platform that shows when ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews mention, cite and recommend your brand. And what you can do when they don't.

Why we started Klarvu
“Our tools showed visits and rankings. None of them showed what happened inside an AI answer.”
Mikkel ChristensenFounder, Klarvu

It started with a frustration. We wanted to know whether ChatGPT recommended our brands, which sources Perplexity cited, and whether Gemini described them correctly. Manual spot checks didn't work: the same question produced a different shortlist in every assistant, and another one the next day.

So we built the tool we were missing: one that asks your customers' questions across the AI platforms at regular intervals and keeps the answers, the sources behind them, and who gets recommended instead of you.

What Klarvu does

See how Klarvu works
01Tracks the questions that matterYou choose the prompts your customers actually ask. Klarvu runs them at regular intervals, so you see a trend.
02Separates mentions, citations and recommendationsBeing mentioned, linked to and recommended are three different things. We measure each one.
03Shows where competitors winFind the prompts where other brands show up and yours doesn't.
04Explains the sourcesSee which pages AI answers cite, and where your own content gets used.
05Turns gaps into next stepsMissing content, sources worth contacting, and crawlers that can't read you.
What we believe

Lasting AI visibility comes from evidence, not tricks.

01Measure before you optimizeA lot of GEO advice is guesswork, because nobody looks at the answers. We start with the actual answers AI gives to your customers' questions.
02Show why, not just the numberA score without the sources behind it is a vanity metric. Every number in Klarvu traces back to real answers and real sources.
03No funny businessWe don't help anyone astroturf or manipulate models with fake content. Our job is to show you where you aren't documented well enough yet.

Klarvu at a glance

Founder
Mikkel Christensen
Based in
Denmark
AI platforms
ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews
Measures
Mentions, citations, recommendations, competitors and sources
Built for
Marketing, SEO and growth teams, and agencies
Status
Available now. Book a demo to get started

As a Danish company we operate under EU data protection rules. Sign-ups are stored in the EU. See our privacy policy.

Frequently asked questions

More and more people ask ChatGPT, Perplexity or Gemini instead of googling. If AI doesn't mention your brand when customers ask, you're not on the list, however well you rank in Google.

Learn more about AI visibility

All articles
GuideWhat is AI visibility? A plain-language guide to GEOGuideHow to get your brand cited in ChatGPTGuideHow to get your brand cited in Perplexity

See how AI talks about your brand.

See how AI talks about your brand. Book a demo and we will walk through it together.

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