Klarvu helps you understand what AI assistants say about your business when potential customers ask them for advice.

More buying journeys now start with an AI-generated answer rather than a traditional search results page. Klarvu shows you whether your business is part of those answers and helps you understand what to do next.

How it works

Choose the questions you want to track

You select the questions your potential customers might ask AI. We call these prompts. Organize them by topic to track different products, services, or areas of your business.

Klarvu asks the AI platforms

Klarvu sends your questions to the selected AI platforms in your market on a regular schedule. During the trial, this happens every night at 00:01 in your time zone. On paid plans, the frequency depends on your configuration, typically daily.

We analyze the answers

Each answer is analyzed. Is your brand mentioned? Where does it appear? Is the sentiment positive or negative? Which competitors show up, and which sources does the AI cite?

See the results in one place

Everything comes together in a dashboard. You can follow changes over time, compare your visibility with competitors, and explore recommendations for what to work on next.

AI engines we track

Klarvu tracks five AI platforms:

ChatGPT
Gemini
Google AI Overviews
Perplexity
Claude

The 7-day free trial includes ChatGPT, Gemini, and Google AI Overviews in one market (country and language). Perplexity and Claude are also available on paid plans.

What you can see in Klarvu

Mention rate and position: How often your brand appears and where it's mentioned within an answer.
Sentiment: Whether AI describes your brand positively, neutrally, negatively, with mixed sentiment, or with unclear sentiment.
Competitors: Which other businesses appear in the answers, including when your brand is missing.
Sources and citations: Which websites and pages AI references, including content from your own website.
Recommendations and audits: Suggestions for content and technical improvements that may help your AI visibility.
AI traffic: Which AI crawlers visit your website and which visits come from AI-generated answers. Requires additional setup.

Who is Klarvu for?

Klarvu is built for marketing, SEO, and brand teams, as well as agencies that want to understand and improve their visibility in AI-generated answers.

This area is also known as GEO (Generative Engine Optimization). It's about making businesses easier for AI systems to discover, understand, and recommend.

Key terms you'll see

Term	Meaning
Prompt	A question Klarvu sends to an AI platform.
Answer	The response an AI platform generates for a prompt.
Mention	When your brand appears in an AI-generated answer.
Mention rate	The percentage of tracked answers that mention your brand.
Position	Where your brand appears within an AI answer.
Sentiment	How your brand is described: positive, neutral, negative, mixed, or unclear. If your brand isn't mentioned, no sentiment is recorded.
Source / citation	A website or page that an AI answer references.

Get started

Start your free 7-day trial and see how AI talks about your brand.

The next pages walk you through the trial and help you get started with the initial setup.

Klarvu was formerly known as Cited.